1	Developing a Basic Web Site
2	Objectives Define links and how to use them. Create element ids to mark specific locations within a document. Create links to jump between sections of the same document. Describe how to set and use anchors for backward compatibility with older browsers.
3	Objectives List different types of Web site structures and how to employ them. Create links between documents. Define absolute and relative paths.
4	Objectives Interpret the structure and content of a URL. Link to a page on the Web. Link to FTP servers, newsgroups, and e-mail addresses. Open links in a secondary window.
5	Objectives Work with pop up titles Create link elements.
6	Working with Links Using a link is a quicker way to access information at the bottom of a Web page than scrolling down. A user can select a link in a Web page, usually by clicking it with a mouse, to view another topic or document, often called the link’s destination.
7	Creating Links Within a Document To create a link, you enclose the content in an <a> </a> tag pair, and use the href attribute to identify the link target. We will see that a link’s content is not limited to text. Text will generally appear in a different color and underlined. The user will click on the content.
8	Creating Links Within a Document Imagine you have a long Web page with a table of contents near the start. You can make the entries in the table contents into hypertext links to the corresponding sections.
9	Creating Links Within a Document See our syllabus for examples. Note: Generally, a link should not contain any block-level elements.
10	Creating Element Ids One way to identify elements in an HTML document is to use the id attribute. Id names must be unique. Id names are not case sensitive. See some of the h3 headings in our syllabus.
11	Creating Element Ids Older browsers do not support id’s as destinations. Use anchor elements instead.
12	Creating Anchors An anchor element marks a specific location within a document. Since you create anchors with the same <a> tag that you use to create links, anchor content can also include most inline elements and empty elements; however, anchors cannot include block-level elements. Inserting an anchor does not change your document’s appearance. It just creates a destination within your document.
13	Examples Anchor example: <h3> <a name=“here">Here </a></h3> Note that the <h3> block element is “outside” the anchor element. Image as a link example: <a href=“#here”> <img src=“net.gif”/> </a> See example.
14	Working with Web Site Structures A storyboard is a diagram of a Web site’s structure, showing all the pages in the site and indicating how they are linked together. It is important to storyboard your Web site before you start creating your pages in order to determine which structure works best for the type of information the site contains. A well-designed structure can ensure that users will be able to navigate the site without getting lost or missing important information.
15	Linear Structures In a linear structure, each page is linked with the pages that follow and precede it in an ordered chain. Linear structure works best for Web pages with a clearly defined order. In an augmented linear structure, each page contains an additional link back to an opening page.
16	Linear Structures
17	Hierarchical Structures In the hierarchical structure, the pages are linked going from the most general page down to more specific pages. Users can easily move from general to specific and back again. Within this structure, a user can move quickly to a specific scene within the page, bypassing the need to move through each scene in the play.
18	Hierarchical Structures
19	Mixed Structures As Web sites become larger and more complex, you often need to use a combination of several different structures. The overall form can be hierarchical, allowing the user to move from general to specific; however, the links also allow users to move through the site in a linear fashion.
20	Mixed Structures
21	Working with Web Site Structures A little foresight can go a long way toward making your Web site easier to use. Each page should contain, at minimum, a link to the site’s home page, or to the relevant main topic page, if applicable. You may want to supply your users with a site index which is a page containing an outline of the entire site and its contents.
22	Creating Links Between Documents To link to a page, you specify the name of the file using the href attribute of the <a> tag. Filenames are case sensitive on some operating systems, including the UNIX and Macintosh, but not on others. The current standard is to use lowercase filenames for all files on a Website and to avoid special characters such as blanks and slashes. Keep filenames short to avoid typing errors.
23	Linking to a Location Within Another Document When linking to a location within another document, you must use the anchor name of the location within the document and the filename. <a href = “file#id>content</a>
24	A Sample Folder Tree
25	Linking to Documents in Other Folders To create a link to a file located in a different folder than the current document, you must specify the file’s location, or path, so that browsers can find it. HTML supports two kinds of paths: relative and absolute. An absolute path specifies a file’s precise location within a computer’s entire folder structure.
26	Relative Paths A relative path specifies a file’s location in relation to the location of the current document. If the file is in the same folder as the current document, you do not have to specify the folder name. If the file is in a subfolder of the folder of the current document, you have to include the name of the subfolder. If you want to go one level up the folder tree, you start the relative path with a double period (..) and then provide the name of the file.
27	Relative Paths To specify a different folder on the same level, known as a sibling folder, you move up the folder tree using the double period (..) and then down the tree using the name of the sibling folder. You should almost always use relative paths in your links. You can then move the whole site. See Figure 2-27 for examples
28	The Base Element The base element (specified in the head— see pg. 76) is useful when a document is moved to a new folder. Rather than rewriting all of the relative paths to reflect the document’s new location, the base element can redirect browsers to the document’s old location, allowing any relative paths to be resolved. The base element is useful when you want to create a copy of a single page from a large Web site on another Web server.
29	Understanding URLs To create a link to a resource on the Internet, you need to know its URL. A Uniform Resource Locator (URL) specifies the precise location of a resource on the Internet. A protocol is a set of rules defining how information is exchanged between two resources.
30	Understanding URLs Your Web browser communicates with Web servers using the Hypertext Transfer Protocol (HTTP). The URLs for all Web pages must start with the scheme “http”. Other Internet resources use different protocols and have different scheme names.
31	Common Communication Protocols
32	Linking to a Web Page
33	Linking to a Web Page If a URL includes no path, then it indicates the topmost folder in the server’s directory tree. If a URL does not specify a filename, the server searches for a file named “index.html” or “index.htm”.
34	Linking to FTP Servers FTP servers are one of the main sources for storing files on the Internet. FTP servers transfer information using a communications protocol called File Transfer Protocol, or FTP for short. An FTP server requires each user to enter a password and a username to access its files.
35	Linking to FTP Servers An FTP site as it appears in Internet Explorer
36	Linking to Usenet News Usenet is a collection of discussion forums called newsgroups that let users publicly exchange messages with each other on a wide variety of topics. When you click a link to a newsgroup, your computer opens a program for reading newsgroups, known as newsreader, displaying the latest messages from the newsgroup.
37	Linking to Usenet News A Sample Newsreader
38	Linking to a Local File On occasion, you may see the URL for a file stored locally on your computer or local area network. If you are accessing a file from your own computer, the server name might be omitted and replaced by an extra slash (/). The file scheme here does not imply any particular communication protocol; instead the browser retrieves the document using whatever method is the local standard for the type of file specified in the URL.
39	Linking to E- mail Many Web sites use e-mail to allow users to communicate with a site’s owner, or with the staff of the organization that runs the site. You can turn an e-mail address into a link, so that when a user clicks on an address, the browser starts an e-mail program and automatically inserts the address into the “To” field of the new outgoing message.
40	Linking to E- mail The effect of e-mail links on increasing Spam is a concern. Spam is unsolicited junk e-mail sent to large numbers of people, promoting products, services, and in some cases, pornographic Web sites. Spammers create their e-mail lists through scanning Usenet postings, stealing Internet mailing lists, and using programs called e-mail harvesters that scan HTML code on the Web looking for the e-mail addresses contained in mailto URLs.
41	Linking to E- mail If you need to include an e-mail address in your Web page, you can take a few steps to reduce problems with spam: Replace all e-mail addresses in your page with inline images of those addresses. Write a program in a language like JavaScript to scramble any e-mail address in the HTML code. Replace the characters of the e-mail address with character codes. Replace characters with words in your Web page’s text.
42	Working with Hypertext Attributes HTML provides several attributes to control the behavior and appearance of your links. You can force a document to appear in a new window by adding the target attribute to the tag <a> tag. If you want to provide additional information to your users, you can provide a popup title to your links. A popup title is a descriptive text that appears whenever a user positions the mouse pointer over a link. <a href=“new.html" target="_blank" title="Return to home page">link</a>
43	Working with Hypertext Attributes Since only some browsers support popup titles, you should not place crucial information in them.
44	Summary You can create links within a single document. You can mark a location within a document by using ids and anchors. You can create links between documents within a Web site. Storyboarding is an important part of Web page development.
45	Summary You can reference files in different folders using relative and absolute paths. You can create links to different resources on the Internet including: Web pages, FTP servers, newsgroups, and e-mail addresses. You can use HTML attributes to open links in new windows and display popup titles.