Direct Fee Revenue Model
•In the direct fee revenue model, businesses offer services for which they charge a fee.  The fee can be based on the specific service provided or it can be based on the number or size of the transactions processed.
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•If companies can provide the service over the Internet or give Web site visitors the information they need about the transaction on the Web site, companies can offer a high level of personal service.
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•The cost of providing this type of personal service can be much lower on the Web than in physical store locations.