Online Auctions
•The advantages of conducting online auctions include a large pool of potential bidders, 24-hour access, and the ability to auction hundreds of similar items simultaneously.
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•By the end of its second year in operation, eBay had auctioned off over $95 million worth of goods and was profitable.  http://www.ebay.com
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•Both buyers and bidders benefit from the large marketplace that eBay has created.