Ethical Standards
•Companies that conduct business on the Web should try to
follow the ethical standards that
they would follow if they were
doing business in the physical world.
•
•Although high ethical
standards can be more expensive, in the
long run they can help establish a company’s reputation and can increase the level of trust that customers,
suppliers, and employees have in the
company.
•
•When customers are active on the Web, ethical lapses can
cause immediate damage to
a company’s reputation.